Ideas for a stronger online presence.

Write down who your customers are, what you offer and what you want visitors to do. Gather your logo, contact details, photos and existing website link. List essential pages and features separately from ideas that can wait.

If you do not have finished content, bring rough notes. The first discussion should clarify what you can supply and what help needs to be included.

Start with where people will see your message. A flyer suits a handout, counter or local distribution. Digital advertising creative is designed for the formats and actions of your chosen channel. A campaign may need both, but you do not need every format for every offer.

Bring one main offer, the audience and the action you want people to take. Printing, distribution and paid ad management are separate from designing the material.

Check the deliverables, formats, content responsibilities, feedback rounds, schedule and cost. For a website, ask about hosting, paid tools and maintenance. For print, confirm your printer’s specifications and who arranges production.

Also clarify how additional requests are handled. A shared understanding of the scope makes the project easier to plan.